About
The person behind the key.
Headshot coming soon
I started Exordium because I kept watching the same thing happen: someone with a genuinely great business idea would get so tangled up in the logistics of launching — the branding, the paperwork, the "wait, do I need an LLC or a sole proprietorship?" — that the idea would stall before it ever got started. That felt like a problem worth solving.
I'm what happens when a graphic designer gets a master's in business. I know what a strong brand can do for a business, and I know how much gets left on the table when people skip it, rush it, or just grab a Canva template and call it done. Exordium is what happens when you combine that design background with a genuine obsession for helping people build things properly from the start.
Exordium is a one-person studio — that person being me. That means every client gets the same person from discovery call to final delivery: no handoffs, no junior staff interpreting your brief, no one who wasn't in the room when we talked about your business. Some people see "one person" and hear "small." I hear thorough.
I also have very strong opinions about serif fonts and an unreasonable number of tchotchkes on my bookshelves, in case that comes up.
How I work
01
Rushing a brand is how you end up rebuilding it six months later. Good work takes the time it takes — and I'll always tell you how long that is before we start.
02
Every business is different. The intake questionnaire is long for a reason — I'm not applying a formula, I'm learning your specific thing.
03
If you hate something, say so. I'm not precious about my work. Round 1 is a starting point, not a final answer.
04
No radio silence. I'll tell you what I'm working on, when to expect it, and what I need from you to keep moving.
Discovery calls are free and there's no pressure — just a conversation about your idea.