Exordium

Business Launch Services

What your money is
actually buying

A transparent look at what each Exordium package costs, what the same work would cost you elsewhere, and why the math makes sense.

What it costs to hire separately

If you assembled this team yourself — a designer, a consultant, and a lawyer — here's roughly what you'd pay. These are real market rates, not scare tactics.

Visual identity

Freelance Designer

$800–$2,500 / project

Logo, color palette, and basic brand guide from a solid mid-level freelancer. Doesn't include strategy, documents, or any of the setup work.

No coordination, no cohesion, no context about your actual business.

Visual identity

Branding Agency

$2,500–$7,500+ / project

More polish, more process, more people in meetings. Still typically branding only — strategy and legal are extra, separate engagements.

Built for bigger budgets. Overkill for a brand-new business.

Business setup

Business Attorney

$1,000–$2,000 / LLC formation

Texas LLC formation, operating agreement, EIN guidance, and basic compliance setup. Essential — but doesn't touch your brand or strategy at all.

State filing fee ($300) is on top of attorney fees.

Direction & strategy

Business Consultant

$500–$2,000 / engagement

Target customer work, pricing strategy, elevator pitch, launch roadmap. Useful — but divorced from your visual identity and legal foundation.

Four separate professionals. Four separate invoices. Zero cohesion.

Piecemeal total (low estimate)

Freelancer + attorney + consultant, all separate

$4,300 and up

And that's before coordinating schedules, repeating yourself four times, and hoping everything feels cohesive at the end. It usually doesn't.

— ✦ —

What you'd pay vs. what you actually pay

Here's how each Exordium package compares to hiring out the same work separately — line by line.

Package one

Prologue

$1,000

starting at

Equivalent separate costs

Logo design $500–$1,200
Color palette $200–$400
Typography selection $150–$300
Brand style guide $400–$800
Elsewhere: $1,250–$2,700
You save $250–$1,700 plus the coordination headache

Package three

Epic

$2,500

starting at

Equivalent separate costs

Everything in Story $2,050–$4,400
Target customer profile $300–$600
Pricing strategy $300–$500
90-day roadmap + check-in $500–$900
Elsewhere: $3,150–$6,400
You save $650–$3,900 brand, docs, and a real direction
— ✦ —

The savings are real. But there's another column in this equation that doesn't have a number in it.

Everything cohesive

One person builds everything, so your brand, your documents, and your strategy actually talk to each other. No tonal whiplash, no visual inconsistency.

Someone who gets it

You explain your idea once. Not four times to four different professionals who have no idea what the others are building.

Actual speed

No waiting for three separate availability windows. One process, one timeline, one person to follow up with when you have a question at 9pm.

Personality, kept intact

Big agencies flatten things. Lawyers write in legalese. What you get here is documentation and branding that actually sounds like you — because we built it that way on purpose.

Ready to stop
researching and start building?

Book a free discovery call. We'll figure out which package makes sense for your idea, and you'll leave with a clear picture of what comes next.

Book a discovery call