The process
From first conversation to final files — here's exactly what to expect, at every stage.
We talk. You tell me about your business idea, what you're trying to build, and where you're at. I tell you what working together actually looks like and which package might be the right fit. No pitch, no pressure — just a 30-minute conversation to see if it makes sense.
After the call, I send you a detailed intake questionnaire. This is how I get to know your business before I ever open a design file. It covers everything: brand vision, aesthetic preferences, your target customer, your competitors, your goals, and how you like to work. Set aside 45–60 minutes. It's thorough, and that's the point.
Based on the intake, I'll send a proposal confirming scope, timeline, and pricing. Once you approve, the contract and deposit invoice follow. Work begins when the deposit clears.
A second call to review your intake answers together, confirm the creative direction, and agree on communication preferences. This is where I ask the questions your intake raised and we lock in the brief.
I get to work. You won't hear from me constantly — I'll reach out when there's something worth sharing or if I hit something I need clarification on. Trust the process.
I deliver the full package for review, with a walkthrough document explaining the creative decisions. Take your time, gather your feedback into one consolidated list, and send it back. Drip-feeding revisions slows everything down. One complete round is much more efficient.
Up to two rounds of revisions are included in every package. Revisions mean refinements — adjustments to what's been built. If you want to change direction entirely, that's a new scope and covered by a change order. I'll always tell you clearly which category a request falls into.
Approved work gets packaged up and delivered with a brand kit document that tells you exactly what every file is and how to use it. Final invoice is sent — remaining 50% due before files are transferred. After payment, you also receive an offboarding document with everything you need for next steps.
Revisions
Two rounds of revisions are included in every package. A revision round means one consolidated batch of feedback — not one comment at a time over two weeks. Additional rounds are available at an hourly rate.
Revisions cover adjustments to the direction we agreed on. A change of direction — different style, different concept entirely — would require a change order. If you're not sure which category something falls into, just ask. I'd rather clarify upfront than have an awkward conversation later.
Timelines
2–3 weeks
Brand identity — logo, palette, typography, style guide.
3–4 weeks
Everything in Prologue plus business documents and templates.
4–5 weeks
The complete package — brand, documents, and full launch strategy.
All timelines run from deposit receipt and depend on how quickly feedback comes back. Fast feedback means faster delivery — every time. Rush availability is case by case; ask on the discovery call.
Discovery calls are free, and there's no commitment. If it's a fit, we'll know pretty quickly.